Oh ok, so you need the gold pass to get 2-3 expansions right away. So they are selling expansions for $24.99 or whatever the gold pass costs in your location, because that's the way to get that many quantum medals.
Free players will wait 2 years for the medals to get that. And the gap widens, and the transition to pay to play is nearly complete.
I'm not giving them money to reward what they've done to (destroy) the game, but I am sure they think this is a success if that many people gave them money for the gold pass on this initial release of QI. They will get the rude awakening next season then, when those people have had enough of being fleeced.