I quote the title page myself, because the 'campaign' they are referring to is the battle across the continent. This guild trading is disturbing because before that, since you could only trade with your '80', they could attempt to keep a brute in line by not offering trades with them: 'Attack us? Fine, no good for you"
I make trades that are of no benefit to me just to help other players out (I have about 500 Dye at the moment, but if someone needs a product I produce, and all they have is Dye, I'll make the trade - with my own forge points), because without trade they will simply leave the game; the same goes for attacking players, who wants to stay around when they are going to be attacked like a pinata?
A game is only a game as long as both sides are enjoying it; otherwise it called bullying.
I had hopes that this game was created to be the anit-Evony/Travian etc, and draw its market from the legions of people that played those games for a few days and quit, because they are one dimensional 'Hulk smash!' games (for those of you that have seen those games you know that the number of people that joined and quit quickly number in the millions)