"Will everything be stupidly overpriced like normal? "
I'm guessin yes .. just like everything else on Valentines Day. So, should I spend $50 on roses or <insert building here>. Nothing like monetizing the concept of this day. Would be nice to give some love back, how about inno sends us all active player 1500 diamonds instead?
When you remember that Black Friday sale, was a sale that they only sold overpriced items for thousands of diamonds and didn't even offer cheaper diamond packages for the sale on the one day of the year where usually everything everywhere is cheaper in every game or store.