I never quite understand how a game with barracks, troops and battlefields attracts such a large percentage of pacifists. What part of troops and battlefields would lead anyone to the conclusion the game is about building the biggest funfair or matching coloured bubbles?
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Because that is how FoE is advertised most of time – As a fun City Builder. At least all the Advertisement I have seen in public in two Countries does not show any form of battle, mention battle or strategy at all.
I recently have wittnessed new players coming to the game when I made a secondary City about a month ago – people happily starts to build, some proudly see they are doing well and come ahead of others – then all of a sudden it stops. Challenges ahead – Do this, Conquer this, Win so and so many battles etc. etc. Some stop at the very moment where they can not continue to build more stuff. Others continue a bit longer only to realize that this game is not nearly as fast forward easy accesible as they might have imagined.
With an average of between 25-30K inactive players on most servers it is quite obvious that new people have different expectations to the game than what the game offers. This is no critique of the Game but just an observation about expectations. For Inno´s part I think the numbers are still a positive asset in the sence that they can attract new players and perhaps instead offer them another Game option. As anybody in e-businees knows – the email lists are the spine of the whole thing. But on the bad side these new and fast drop in and out visitors will not generate any immidiate revenue and dead accounts just pile up.