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This game is not always easy – But it is playable and doable – part of the challenge is to find out how to play so that you do not stall.
Goods are an essential part of the play, they need to be taken care of one way or another, as you yourself desribe the obtions to obtain them.
A player should always keep track of his or her goods stockpile in regard to the game.
As with coins and supplies also Goods should come at a dayli surplus – You need to genreate more than you use to prepare for teching and/or events etc.
If low on something try to get it in level again or risk stalling somewhere. Secondary if you play a lot try to find a good guild that will support you and try to find other players that will support you.
Events are announced prior to their release, meaning that players should actually prepare a bit for it (plan), and this is usually not a good time to tech.
If a player has not figured out the meta game then he or she must learn by doing and that may includes failure or mistakes. Think everybody made a mistake here and there if they played for a very long time. But there are small and big mistakes – Not having goods is a big mistake in most cases.
One mistake is one mistake, minimize the collateral time lost with hard work trying to make some deals, doing whatever you can to get these goods, change your city if you have too, change guild or start producing Goods etc. – Store or remove stuff you do no need all that much – then build Goods Production and run 8 hour productions as long as you need till you can generate goods surplus another way, Plundering, GBs, Trading, Reoccuring quests etc.
Check the market for what is most need vs what you can produce etc. And do not make the same mistake twice.
And btw coins are the eaiest to gain in this game – with a St. Marks at level 5-6 most players will have more than enough coins if they do not buy FPs all the time.
Coins are really not interesting as a tradeable unit/value.